The Pippin ad changed Broadway advertising forever - the first show to use a specially created video spot with footage - and arguably, so did the Evita ad, created by Bob Giraldi, who would go on to do the Michael Jackson videos, most memorably, "Beat It." Watching it again today, I'm reminded of the era and how the show was a marker for Broadway then. it's an exciting cinematic take that promises something grand, epic, and yet intimate, infused with that cusp of the 1980s pop feel. You can't dismiss that song's killer hook. Or LuPone and Patinkin, oozing charisma in those closeups. I never tired of seeing it on television. And as I noted in my OP on the topic here, people not remotely drawn to the show for its content had to see the damned thing, my own mother ultimately was one of them.
If this show found something remotely similar in the Lempicka narrative, and recreated the Giraldi style (he did a gorgeous Dreamgirls spot, but that's a show that had no identity problem), it might land on a needed signature, something to plant in audiences' imagination.
"I'm a comedian, but in my spare time, things bother me." Garry Shandling