HogansHero said: "jkcohen626 said: "Feels a bit premature to me to count on being able to do business all the way through July. I guess their probable Tony win will help for June and July, but could definitely see it hitting some slumps before then in the Spring."
Actually, it's not premature because it lets them test the advance if they are concerned (which I doubt) and also because, of course, if they sell no tickets they can always cancel the extension (which, again, I doubt would ever happen). Remember that the extension to the Tony noms (which in this case will sell tickets) is about 6 frames. This show is (obviously) not a tourist show so you can't apply the tourist show dynamic. Winter is not a bad time to sell tickets to a show like this, local WOM is selling tickets, and I am aware of a decent amount of repeat business. Put all of this together and I feel the announcement was well timed (and will even sell some holiday presents)."
Right!
I didn't put this in my comment, but I agree that this could be a strong Winter show. I was honestly more thinking about a Spring slump as the audience for this show is potentially lured away by Spring openers. That being said, if it continues to do well, I think the money and calculus will be there to keep it open until the Tonys.