ErmengardeStopSniveling said: "They've REALLY bungled the ad/marketing strategy on this. Billy Crystal in a musical should be a slam dunk for bridge-and-tunnel ticketbuyers, at least for the first few months of the run.
It has a static ad campaign where he looks like a Madame Tussaud's statue. We haven't heard a note from the score. The video content on the show's YouTube channel with Billy isn't great. Yes, Billy has done some press and will probably continue to do some late-night appearances, and perhaps WOM/reviews will be good and things will improve...but there's an awful lot of inventory on Ticketmaster going into a star-driven production.
At least the folks who have been complaining about the prices will have a chance to get in cheaper now?"
While they may very well have botched the marketing on this, if the music has not changed from that included in Barrington Stage try out, then there is nothing in the score that would have helped to advertise this show. So generic and unmemorable. Hoped, maybe, that some of the songs were placeholders - cannot possibly be the score they would take Broadway. I love Billy Crystal and JRB and would love the show to succeed, but don't see it if the music hasn't changed significantly. Looking forward to being wrong.