Rob Madge's MY SON'S A QUEER... at the Lyceum February 2024

Well, there goes the rumor about Here We Are at the Lyceum

Excellent! I really enjoyed this in London and reviews were generally pretty positive.

Here's the theatreboard.co.uk thread on the show's evolution:

https://theatreboard.co.uk/thread/8552/sons-queer-turbine-garrick-ambassadors

Updated On: 10/17/23 at 10:21 AM

True! But given the tiny running cost it can probably play to some smaller houses and still be fine. 

Fordham2015 said: "Well, there goes the rumor about Here We Are at the Lyceum"

Maybe HERE WE ARE takes a bigger theater? 

https://mysonsaqueerbroadway.com/

https://www.instagram.com/mysonsaqueer/

EDSOSLO858 said: "ThinkingHere We Aretakes the Lyceum next fall after this run, or the Booth afterAkimbocloses."

I think Here We Are would be better at the Booth. But, it would also be better for them to wait until next season. This Spring is so packed already!

Fordham2015 said: "Well, there goes the rumor about Here We Are at the Lyceum"

rumor what rumor HWA is staying at the Shed and will probably extend is what I'm hearing but Broadway rumor ??? nah where are we hearing that one

kdogg36 said: "SisterGeorge said: "Good to hear because to me the title makes it sound like a broad sitcom."

I'm assuming the title is a play on a line Thenardier sings near the end ofLes Miserables("this one's a queer, but what can you do?". Can anyone confirm that?

ETA: Does anyone know how to avoid the smiley anomaly in my response? I know it happens on here from time to time with closing parentheses."

Correct. Rob actually played Gavroche in the 25th Anniversary Concert production.

Nyc theater just doesn’t have the theaters to make stuff like this successful. Like it’s weird this is playing such a large space. It should be at like stage 42 but maybe they’re hoping for awards?

As well-received as the show was in London, I do wonder about the producer's thinking given that discounts were readily available for its four-month run at the Ambassador Theatre and it only has a capacity around 450. 

If any Broadway house was an option for them, it seems like the Helen Hayes would be a better aspirational choice than the Lyceum, particularly if they hope to hold a higher average ticket price than what they did in London. 

But while not comparing apples to apples, Title of Show ran for around 100 performances and many thought it was insane to move that to Broadway. 

RAR85558 said: "Why is this show not Off-Broadway? How could the use of a Broadway house possibly be justified for someone unknown in the US? And hearing about the ticket prices makes it even less appealing. I always wonder who makes these decisions. I do acknowledge that I could be completely wrong, but even if the show is well-reviewed and great, will people go?"

This and RippedMan are right: this belongs Off-Bway, but the economics of Off-Bway don't make sense anymore. It can cost almost as much and you get a fraction of the marketing potential.