"crewship"?
I don't like it, either, but my guess is, if you have the same actors introduce as themselves, most people wouldn't make the connection to why they are there.
It was said that CBS really wanted to push for the commercialization of the Tonys -- this is certainly nailing it.
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.