VotePeron said: I disagree. NYC is not London. People, Places & Things, The Jungle, Yerma, Hairy Ape, have been recent sell out hits off broadway. They could’ve sold so many more tickets at a higher price point with a limited run, causing great word of mouth and driving an extension at a higher ticket price.
Again, the move to Broadway literally just seems for clout."
None of those shows' production designs lend themselves to a Broadway house, which is why they all played in essentially warehouse spaces. I don't think any of the relevant ones had a plan to go from London to off-Broadway to Broadway either. I agree with ErmengardeStopSniveling that it would have been a waste to open off-Broadway if the goal was a Broadway run, as much of the off-Broadway audience is seen by locals, so they'd lose a large chunk of potential Broadway audience not interested in seeing 7 hours of play twice without major changes. Also, not much success in past non-musical productions that transferred from off-Broadway to Broadway recently.