Has performing a number on the Tony telecast ever REALLY saved a struggling show?

[markypoo]

Posted: 4/4/18 at 9:23am

Offhand, I can't think of one...

Wait... Smokey Joe's Cafe...

Any others?

[newintown]

Posted: 4/4/18 at 9:33am

Wouldn't people have to watch the Tony telecast for that to happen?

[markypoo]

Posted: 4/4/18 at 9:36am

You've earned a silver star for that response!

[dramamama611]

Posted: 4/4/18 at 9:57am

Some shows get boosts from the Tony coverage, but the only thing that CONSISTENTLY makes a difference is winning the "Best" categories.

[Jeffrey Karasarides]

Posted: 4/4/18 at 10:00am

I know A Gentleman's Guide to Love & Murder was able to get a major boost from the Tonys.

[ScottyDoesn'tKnow2]

Posted: 4/4/18 at 10:00am

I don't know if they SAVED shows, but I do know it has helped some show extend their runs longer than they would have. How much longer is speculative, but I'm sure people can make educated guesses based on gross v. operating costs before and after winning important Tony categories. I think winning is better for publicity than performance though if there is a really good performance I can see it being shared on YouTube and twitter and other social media.

[Anakela]

Posted: 4/4/18 at 10:06am

I don't know 'saved,' but wasn't their Tony Awards performance credited with keeping The Wedding Singer open for longer than it otherwise would have been?

[haterobics]

Posted: 4/4/18 at 10:08am

Jeffrey Karasarides said: "I knowA Gentleman's Guide to Love & Murder was able to get a major boost from the Tonys."

Based on winning best musical, not its performance.

[Playbill_Trash]

Posted: 4/4/18 at 10:49am

In recent years the only example that comes to mind is A Christmas Story: The Musical. Their performance of You'll Shoot Your Eye Out at the 2013 Tony Awards was absolutely electric and I think started a lot of buzz and word of mouth between people who missed it that Christmas season and those who were lucky enough to catch it. I think it spread enough buzz and demand for the tour the following holiday season. I know its what peaked my interest so see it the following year at MSG.

 

Also I know Patrick Pacheco wrote an article for the LA Times (maybe around 2012-13?) about the impact of Tony Awards performances and mentioned how even though Parade beat Beauty and the Beast for Best Musical, Beauty and the Beast's performance basically made it the winner that night and helped its ticket sales immensely. I'd post a link but I'm having a hard time finding the article.

[Wick3]

Posted: 4/4/18 at 10:54am

lol Parade? I think you meant Sondheim's Passion.  

 

[CapnHook]

Posted: 4/4/18 at 11:04am

To answer the question directly, I would imagine it always helps...but is it worth the COST to perform?

I think the larger benefit of a Tonys performance is to expose the show to the national non-New York audience to spark interest for the eventual tour. A lot of theatre-attending people who are not reading the BroadwayWorld.com boards every day are watching, and that's how they discover new shows. 

[Playbill_Trash]

Posted: 4/4/18 at 11:29am

Wick3 said: "lol Parade? I think you meant Sondheim's Passion.

"

Thanks Wick3! My bad, I mixed up the two musicals that are one word, two syllables, beginning with Pa. See, if I could find that article I wouldn't have mixed it up haha.

[Sertzo19]

Posted: 4/4/18 at 11:34am

Hmmm I seem to remember Fun Home being lauded within the theater community pre-Tony;s, but I remember the performance of Ring of Keys drumming up a lot of interest for the show and that coupled with the Best Musical win I think definitely helped extend it's life. 

[sing_dance_love]

Posted: 4/4/18 at 11:43am

I agree with Capn, I think the largest impact really is in drumming up future interest. I remember watching tony award telecasts in high school, and the exposure on the show was my first introduction to many shows. Shows that later would rank among my favorites, and to eventual productions of which, I would later buy tickets to.

I’m sure there were/are many others like me. The immediate impact on a currently running production might be minimal, but the exposure really helps future productions in the long run.

[Kad]

Posted: 4/4/18 at 11:46am

A short term ticket boost, sure.

The real benefit is having even a single number from a production immortalized on film and easily accessible.

[CindersGolightly]

Posted: 4/4/18 at 11:47am

I may be mistaken, but didn't the grosses for "Bandstand" raise exponentially after their performance, and intro from Jill Biden? They also won Best Choreography, but I think it's pretty unanimously agreed that Jill's intro paired with their electric performance is what garnered (a short-lived) peak in interest.

[bdn223]

Posted: 4/4/18 at 11:57am

Next to Normal....even though its Tony performance was far from perfect, its performance definitely helped sell tickets. Yes it won 3 awards, its Best Score and Orchestrations wins over Billy Elliot are considered one of the biggest Tony upsets of all time after Avenue Q winning over Wicked. These awards though rarely sell tickets especially when you have the then Tied for the Tony Nominations' Billy Elliot sweep in 10 of the 14 categories in which it was eligible. So all of the headlines the following morning read "Billy takes Tony Glory"....

The performance very much showcased the iconicly manic performance of Alice Ripley, who also gave one of the most memorable acceptance speeches in recent memory. These two factors in combination helped take a struggling little off Broadway musical and turn it into one of greatest success stories in recent Broadway history, that is even studied in marketing classes. 

[theaterdarling]

Posted: 4/4/18 at 12:19pm

bdn223, Tom Kitt attests to the appreciable bump you describe for Next to Normal in an article written by Patrick Healy in the New York Times at the time the show recouped.

[PopAria]

Posted: 4/4/18 at 12:34pm

markypoo said: "Offhand, I can't think of one...

Wait... Smokey Joe's Cafe...

Any others?"

 

I heard that because of the mishap at the TONYs for Rock of Ages they saw sales bumps.  
 

 

[msmp]

Posted: 4/4/18 at 12:42pm

Didn't Come From Away surge after the Tony broadcast? It wasn't struggling beforehand but I don't recall it being a night-after-night sellout.

[Ado Annie D'Ysquith]

Posted: 4/4/18 at 12:56pm

Gentleman's Guide is easily the first example that comes to mind. The top award win was the deciding factor, but for me, that vibrant "I've Decided to Marry You" made me want to see the show. (Which I did.)

[HogansHero]

Posted: 4/4/18 at 12:58pm

The question was about "saved." Why are almost all of the responses about something else? My answer is no though it has helped some shows. 

[QueenAlice]

Posted: 4/4/18 at 1:04pm

One of the coffee table books on Broadway musicals has a chapter on the making of “Grand Hotel” and credits the performance on the Tonys being the turnaround moment when he show began to surge at the box office. The show also won a lot of Tony’s that year which no doubt helped.

[Bwayfan292]

Posted: 4/4/18 at 1:34pm

PopAria said: "markypoo said: "Offhand, I can't think of one...

Wait... Smokey Joe's Cafe...

Any others?"



I heard that because of the mishap at the TONYs for Rock of Ages they saw sales bumps.


"

What was the Rock of ages mishap?

[bwaylyric]

Posted: 4/4/18 at 1:46pm

"

What was the Rock of ages mishap?"

https://www.youtube.com/watch?v=4RnEWPt-x8Q