ChildofEarth said: "Holy overreaction on behalf of....everyone. If Be More Chill wanted publicity, they should have booked a spot on the show or ran a commercial."
Apparently producers tried to pay for a performance and Tony producers shot them down saying they didn't have time for it in the broadcast. Regarding a commercial, only Best Musical/Revival/Play nominees are allowed to purchase commercial spots. I know this sounds dumb, but its true, or at least it used to be. Laura Bell Bundy commented on this issue, during her media for the MTV airing of Legally Blonde. She said that producers knew they wouldn't be allowed to perform, but were shot down they they even tried to buy a commercial. She then went on to say the MTV airing was/will probably be a lot better for promotion then a 30 second ad on the Tonys, but she specifically stated on nominated Best Musicals/Plays/Revivals are allowed to purchase ads. I am guessing this is has extended to any previous nominees as well, since the only musicals I saw ads for were Frozen, and Dear Evan Hansen.
Updated On: 6/10/19 at 01:38 PM