My opinion from looking ahead: the show has a good month of steam built into it. There is a risk that they won’t sustain a long run but hopefully after tomorrow night this new casting will be seen as an unmissable Broadway event and word of mouth spreads.
It is clear this show is not going to sell out a 6 month run in advance based on Bernadette’s name alone. But that is a rare feat. I guarantee you if we went back in time and looked at the FOLLIES advance or WAR PAINT advance right now they’d be similar to the status of this show. - in fact this show is about to have a stronger start than both of them with this weekend already basically sold out and a very heavily sold week next week. I realise both of those shows didn’t smash it out of the park but the point is they were able to sustain a healthy run for a short amount of time, which is what Bernadette only needs. Bette has already done the heavy lifting. Bernadette just needs to get enough in the door to meet the running costs and pay back what I assume is a small amount of capital invested for re-casting and marketing the relaunched show.
Give me claws and a hunch, just away from this bunch.
.jpg?format=auto&width=365)
