EricMontreal22 said: "Isn't this a similar trajectory to what happened with American Psycho? Both opened with limited runs at the *350* seat Almeida Theatre in London, sold those 6-8 weeks very well, and got good reviews, etc. And then their next stop was opening on Broadway in a theatre four times the size, for an open ended commercial run, which got bad (very bad in this case) reviews and didn't sell well... My question is, with shows playing very differently on Broadway, and playing very differently in a significantly larger house, why wouldn't the producers think to try the show somewhere else before Broadway as another try out? A west end transfer, an out of town American run, etc? I mean, I know that adds significantly to the cost, and there are other factors to think about, but it just seems foolish to think that if I show plays well for a few weeks in a tiny, intimate theatre in London that the next stop should be a Broadway house."
While there are similarities with the trajectory of the two shows, I think one of the most important differences was the timeline regarding Katie Brayben and her pregnancy. I have a suspicion that the creatives and producers believed strongly in the material, and rapturous reception in London; knew their leading lady was integral to the project; and eschewed any additional development period that would have occurred during the time of her pregnancy as unnecessary. Instead of a West End run, or more smartly, a Stateside pre-Broadway engagement to test out how the material lands on the home audience, they must have thought time was of the essence -- and riding the wave the initial production generated would be the wisest course. (Hindsight is 20/20, of course.)
I'm in no way blaming or demeaning Ms. Brayben for her important life choice! But I think the Olivier win, critical reception, and perception of "need for speed" led the producers to not do their due diligence with the material.
ETA: And there was also probably a feeling of "insulation" with the pedigree of the creative team attached, rightly or wrongly. "The New Elton John musical!" "Jake Shears of Scissor Sisters!" "Award-winning James Graham!" In prior seasons, that may have meant more to the general public than it does currently.
Updated On: 11/16/24 at 06:13 AM