https://deadline.com/2024/11/wicked-gladiator-box-office-preview-1236181463/
“Universal’s female Jurassic World movie, if you will, the feature take of the Broadway musical Wicked, is expected to pull in any every single woman to the tune of a $125 million-$150 million domestic opening this weekend. Add in an extra $40M-$50M from its overseas launch.
By every single woman we mean in the U.S., where pre-sales are through the roof; we’re hearing that they’re around $30M+. The movie is already holding previews, last night and Wednesday in premium theaters via an Amazon promotion, with regularly scheduled early screenings starting Thursday at 2 p.m. Last night’s preview was strong enough business-wise to land Wicked a 99% audience score on Rotten Tomatoes.
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Glicked is about to take effect at the box office. If anything, with Moana 2 coming on the Wednesday before Thanksgiving, the holiday stretch from this Friday through the Sunday after Black Friday is expected to be the highest-grossing ever at the domestic box office for all films.
There’s a little bit of a Barbie moment going on with Wicked in terms of pre-sales,” one industry insider commented this morning. “They just keep going up and up with tracking numbers through the roof.” Quorum reports that Wicked ranks as the firm’s most highest-tracked title in its post-Covid run with 70% total awareness.“