I feel the marketing campaign could be used for most shows.
I had a dear aunt, Connie, a spinster who lived with her mother after the father died, and who lived to celebrate us kids, and made us feel we were the most special kids on earth. She always sent me a box of See's Candies just for me on St. Patrick's Day, reminding me this was my day. So, "Mame" and its source material resonate with me. Some of it, but not all. Connie was not quite as madcap as Mame.
We had a neighbor growing up, Bob, who was always building furniture and sort of Rube Goldberg-esque things in his workshop. He was short and a little chubby, so Maurice in Disney's "Beauty and the Beast" reminds me of our sweet and eccentric neighbor. But our forks and candlesticks only danced in my imagination.
"Fun Home" brings back memories of my struggle to come out to my folks and family. There are elements that really hit 'home' but was everything just like my family. Nope. Mom and Dad have been married 66 wonderful years and still in a very loving, highly trusting relationship. Our family is so normal and traditional we're almost boring!
With any Broadway show or film, book, or TV show, I can find elements that are just like my family and experience and yet nothing like it. But I understand FH's campaign. Would "The story of a lesbian and closeted father who commits suicide" sell in Des Moines?